TikTok Shop Seller Registration Guidelines
1. Overview
1.1 Introduction
These TikTok Shop Seller Registration Guidelines have been drafted with the express purpose of:- Building a positive shopping environment on TikTok Shop; and
- Providing a shopping experience that consumers can have confidence in.
1.2 Scope
These TikTok Shop Seller Registration Guidelines (Philippines) apply to all individuals and entities who wish to register as a seller on TikTok Shop. This policy outlines the relevant requirements that all individuals/businesses must provide to TikTok Shop for review.These TikTok Shop Seller Registration Guidelines are updated periodically. Please check this page regularly to ensure strict compliance with our current guidelines.
2. Seller Application/Registration
There are two types of sellers - individual sellers and corporate sellers.- An individual seller refers to a seller that is not a corporation but an individual person offering goods for sale on TikTok Shop.
- A corporate seller refers to a seller that is a legally incorporated company / business, registered with the Department of Trade & Industry (DTI) or Securities & Exchange Commission (SEC), offering goods for sale on TikTok Shop.
3. Registration Guidelines
All applicants must be aware of the following general guidelines:- Applicants must provide us with accurate details of their business's legal name, address, phone number, e-mail address, and any other information we may request (for example, information to identify the beneficial owners of the business).
- Applicants must follow the on-screen instructions when filling out their registration.
- During the application review process, we may also request applicants to submit supplementary documents for a second inspection before providing a result.
3.1 Applicant Eligibility
3.1.1 Individual Applicants (Eligibility)
- TikTok Shop only allows citizens of the Philippines with government-issued identification documents listed under section 3.2.1 below to register as individual sellers.
- Applicants must be at least 18 years old.
- Applicants who are currently under investigation or have been the subject of any enforcement action(s) by any competent authority (including but not limited to a trade or consumer protection authority) are prohibited from registering as a seller on TikTok Shop. This includes but is not limited to multi-level marketing, Ponzi, or pyramid schemes.
- Applicants who are the subject of such enforcement actions or investigations may be suspended until the resolution of the inquiry favors the applicant or until the enforcement sanctions placed on the applicant expires.
3.1.2 Corporate Applicants (Eligibility)
- TikTok Shop only allows entities incorporated in the Philippines to register as corporate sellers.
- TikTok shop requires all corporate applicants to submit business licenses, registrations, or similar official documents that support their eligibility to sell products/services under applicable law. The following requirements must be met when corporate applicants submit an application to us:
- An applicant's business scope and operating validity period must correspond with the information contained in any submitted business license(s) or certificate(s) where applicable.
- All business licenses and certificates must be authentic and issued by the Department of Trade & Industry (DTI) or Securities & Exchange Commission (SEC).
- One verified business entity can only register up to 5 seller accounts on TikTok Shop.
- Applicants who are currently under investigation or have been the subject of any enforcement action(s) by any competent authority (including but not limited to a trade or consumer protection authority) are prohibited from registering as a seller on TikTok Shop. This includes but is not limited to multi-level marketing, Ponzi, or pyramid schemes.
- Applicants who are the subject of such enforcement actions or investigations may be suspended until the resolution of the inquiry favors the applicant or until the enforcement sanctions placed on the applicant expires.
3.2 Seller Verification Requirements
TikTok Shop requires all applicants to submit verification documents during the application process. Additional verification documents may be required from sellers after initial registration is completed.The required verification documentation for individual applicants and corporate applicants differs. Please refer to the respective guidelines below.
3.2.1 Individual Applicants (Verification)
Individual applicants must submit a copy of their government-issued identification documents for verification purposes. Acceptable documents are:- TIN ID
- Passport
- PhilSys ID / National ID
- Driver's License
- Unified Multi-Purpose ID (UMID)
- Social Security System (SSS) ID
- PhilPost ID / Postal ID
- Voter's ID
- PhilHealth ID
- Professional Identification Card (PRC) ID
- As part of the verification process, TikTok Shop may also request additional information, as required by relevant regulations.
3.2.2 Corporate Applicants (Verification)
Corporate applicants must provide a copy of their business registration document from either DTI or SEC, and the following for verification purposes:- Business registration details & documents
- Contact details
- Tax registration details & documents
- Government-issued identity documents of company legal representative(s) / director(s) / person(s) with significant control
- Any other additional relevant information, as required by regulations
3.3 Identity Document Requirements
All submitted identity documents must meet the requirements below.3.3.1 General Document Format Requirements
- ID cards must be government-issued and must show the individual's information clearly. If such details are found on the back of the ID card, both sides of the ID card must be provided.
- Passports must show the entire biodata/personal data page clearly.
- All documents submitted must be legible.
- Document images must be of high quality, colored and unobstructed. Angled, blurry, black-and-white, or cropped screenshots are also not allowed.
- For multi-page files, please combine the two-sided pictures into a one-page file.
- All documents can be in either PNG or JPG file formats. The file name should not be a string of text, alphanumeric, or contain any special characters (*, \, ?, ]), etc.
3.3.2 Individual Applicant (Document Requirements)
- The name on the submitted identity document must match the applicant's name on the registered TikTok Shop account.
- Identity documents must be government-issued and recognized by the Philippines.
- All identification information must be valid at the time of submission. Applicants must ensure their identity document(s) remain valid over the course of their business on TikTok Shop.
3.3.3 Corporate Applicant (Document Requirements)
- Full pages of all business and tax registration documents must be submitted. The documents submitted must be legible and valid at the time of submission.
- The company name on the submitted documents must match the company name on the registered TikTok Shop account.
- The legal representative's name listed on any submitted business license/company registration(s) must match the applicant's registered TikTok Shop account.
- For company legal representative(s) / director(s) / person(s) with significant control, identity documents submitted must be government issued and recognised by the country where he / she is a citizen.
- All identification information must be valid at the time of submission. Applicants must ensure their identity document(s) remain valid over the course of their business on TikTok Shop.
- Where requested, applicants must also provide us with information evidencing the beneficial ownership of the company.
3.4 Shop Name Guidelines
All applicants are required to create a shop name on TikTok Shop. This applies to both individual and corporate applicants. When creating shop names, all applicants must strictly adhere to the requirements below. Shop names that do not adhere to TikTok Shop's requirements may be rejected by TikTok Shop at our sole and absolute discretion.- All shop names must represent the applicant's business accurately.
- All shop names should not contain more than 40 characters.
- All shop names are restricted from containing illegal information such as banned product names or discriminatory language.
- Shop names must not contain any inappropriate political language or other information that may trigger misunderstanding, bias, dispute, or negatively affect consumers.
- All shop names must not contain any hate speech or content that attacks or incites violence against an individual or a group of individuals.
- We do not allow shop names that contain sexually suggestive or explicit content.
- We do not allow any abusive content in the shop name. This includes but is not limited to violent threats, sexual harassment, or disparaging statements regarding appearance, intellect, personality traits, and hygiene.
- We do not allow any shop name to refer to "TikTok" without TikTok's prior written permission. Similarly, we do not allow terms related to third-party platforms without authorized permission (such as Lazada, Shopee, Amazon, Instagram, Facebook, etc.).
- Shop names must not contain any brand name(s) without the brand owner's written authorisation.
- Authorised brands are only permitted to incorporate the term 'Official' into their shop names, provided they have submitted the required authorisation from the brand owner. The use of 'Flagship,' 'Authorized,' and other similar terms are prohibited. These requirements are also applicable to all TikTok Shop profiles.
- We do not allow any shop names containing comparisons or exaggerated descriptions such as "better," "the best," "vs.", etc.
- We do not allow applicants to duplicate the shop names of other sellers in TikTok Shop.
- All shop names must not contain any external contact information or websites as part of the shop name, such as phone number, social media account information, "http," ".com," etc.
- All shop names must be presented in an official language of the relevant marketplace as supported by TikTok Shop.
- All shop names must not contain a string of text, be solely alphanumeric, or include special characters (*, \, ?, ], etc.). Pure numbers are also not allowed.
- All shop names must not contain purely generic words or categories that do not represent the business clearly, such as "Automotive," "Shop," and "Store," etc.
3.5 Seller Profile
When filling out a seller profile, all applicants must provide legal, valid, and accurate contact information in a language accepted by TikTok Shop. This applies to both individual and corporate applicants. Every applicant's profile information must include the following:- Country, province, district.
- Full geographic address.
- Postal or zip code.
- Any other identifying documents requested by TikTok Shop.
3.6 Bank Account Requirements
All applicants must provide accurate bank account information. All submitted bank account information must also meet the requirements below.- The applicant must provide a copy of the first full page of their bank account book with accurate bank account information.
- The applicant's bank name and bank account must be accurately represented.
- For corporate applicants, the bank account provided must be a business bank account. The bank account name must also be consistent with the business entity's name on any submitted business licenses, certificates, or company registrations.
- For individual applicants, the submitted bank account name must be consistent with the name on the identity documents provided upon registration.
3.7 Other Required Information
In addition to the information above, TikTok Shop may also request further information according to the specific requirements of the applicant's destination market. We encourage applicants to consult with their legal advisor if they have questions about the laws and regulations regarding the disclosure of information.4. Further Information
If TikTok Shop requires the collection of any additional information due to new rules or regulations, applicants will be notified and must submit the necessary supplementary documents accordingly. TikTok Shop may also conduct periodic verification checks or ask for additional information from sellers.All applicants must promptly disclose any changes to their documentation. TikTok Shop will conduct a second review following these Seller Registration Guidelines to see if there are any changes to an applicant's account information or related documents.